Online Buyers Pay Green for Green
Given a choice, four out of five online buyers say that when they have a choice, they prefer green. And they are willing to pay for it. Here’s a quote: “Consumers, when choosing between two similar...
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Alltop’s New Green Page
Even if it weren’t an Earth Day tie-in, I’d still be adding Alltop Green to my regular visits. I like browsing the Alltop small business section, which is usually my first view in the morning. It...
View ArticleAnnouncing the Energy Climate Era: Hot, Flat, Crowded
The buzz is growing very fast on what might have been the keynote speech at the Aspen Ideas Festival last week. I picked it up at Huffington Post, in a post titled Thomas Friedman Calls for Green...
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The Future: Hot, Flat, Crowded
On Monday I posted some predictions from the World Future Society, what I consider to be an interesting list of believable possibilities for the next 25 years. Today I want to add another view. I’ve...
View ArticleRace for Green Credibility
Check out GoodGuide for yet another effort to sort through green claims in products and evaluate what’s green and what isn’t. It just won an award at last week’s Web 2.0 conference, and it was a...
View ArticleCharity Add-on: Does it Work? Is It Real?
(Note: I posted this first on Small Business Trends, and I'm reposting it here for convenience of readers of this blog. Tim) I got an email over the weekend from an online retailer asking me to post...
View ArticleBranding as Soul, Karma, and a New World
The boom in social media, my happy association with some very smart Generation Y people, and a good book or two (Me 2.0, among them, and Dirty Little Secrets of Buzz) have me very intrigued with a...
View ArticleStewart Brand’s 4 Environmental Heresies
I’ve been a reader of, and kind of a fan of, Stewart Brand for just about 40 years now, since the first Whole Earth Catalog came out while I was in college. To me he stands for the long-term component...
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Federal Charges For Fake Organic Corn
It’s interesting and reassuring to see that apparently somebody follows up on fake organic claims, according to a story in my local paper, the Eugene Register Guard. Register Guard regular Karen...
View ArticleRestaurants, Bootstrapping, Good Stories, and Divine Intervention
This is a great look at one example of a successful restaurant business. Jonathan Fields calls it “bootstrapping with a bit of divine intervention.” That story is about four minutes in. The whole...
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